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Product Marketer

Product Marketers bridge the gap between product development and marketing, positioning products in the market and creating strategies to reach target customers.

Example Day-to-Day

Typical tasks include developing marketing strategies, creating product messaging, coordinating product launches, working with sales teams, analyzing market research, creating marketing materials, and measuring campaign effectiveness.

Scorecard

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How to Get Started

Education Requirements

Product Marketers typically have a bachelor's degree in Marketing, Business, or Communications. An MBA can be helpful but isn't always required. Strong communication and analytical skills are essential.

Best Majors

  • Marketing
  • Business Administration
  • Communications
  • Advertising

Best Colleges for Those Majors

  • Kellogg School (Northwestern)
  • Wharton School (UPenn)
  • Stanford GSB
  • UC Berkeley
  • University of Michigan

Related Scholarships

  • Marketing Scholarships
  • Advertising Scholarships
  • Business Scholarships
  • Communications Scholarships