Product Marketer
Product Marketers bridge the gap between product development and marketing, positioning products in the market and creating strategies to reach target customers.
Example Day-to-Day
Typical tasks include developing marketing strategies, creating product messaging, coordinating product launches, working with sales teams, analyzing market research, creating marketing materials, and measuring campaign effectiveness.
Scorecard
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How to Get Started
Education Requirements
Product Marketers typically have a bachelor's degree in Marketing, Business, or Communications. An MBA can be helpful but isn't always required. Strong communication and analytical skills are essential.
Best Majors
- Marketing
- Business Administration
- Communications
- Advertising
Best Colleges for Those Majors
- Kellogg School (Northwestern)
- Wharton School (UPenn)
- Stanford GSB
- UC Berkeley
- University of Michigan
Related Scholarships
- Marketing Scholarships
- Advertising Scholarships
- Business Scholarships
- Communications Scholarships