Lifecycle Marketing
Lifecycle Marketers develop and execute marketing strategies to engage customers at each stage of their journey, from acquisition to retention and advocacy.
Example Day-to-Day
Daily tasks include mapping customer journeys, creating email and automation campaigns, segmenting audiences, analyzing customer behavior data, developing retention strategies, optimizing conversion funnels, managing marketing automation tools, and measuring customer lifetime value.
Scorecard
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How to Get Started
Education Requirements
Lifecycle Marketers typically have a bachelor's degree in Marketing, Business, or related field. Strong analytical skills and experience with marketing automation platforms are essential. Understanding of customer psychology and data analysis is important. Many learn through hands-on experience with email and automation tools.
Best Majors
- Marketing
- Business Administration
- Data Analytics
- Psychology
Best Colleges for Those Majors
- Kellogg School (Northwestern)
- Wharton School (UPenn)
- UC Berkeley
- University of Michigan
- Indiana University
Related Scholarships
- Marketing Scholarships
- Digital Marketing Scholarships
- Business Analytics Scholarships