Growth Marketing
Growth Marketers focus on rapid user acquisition, retention, and revenue growth through data-driven marketing experiments and optimization.
Example Day-to-Day
Daily work includes designing and running growth experiments, analyzing marketing data and metrics, optimizing conversion funnels, managing paid acquisition channels, A/B testing campaigns, collaborating with product and engineering teams, and iterating on strategies based on results.
Scorecard
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How to Get Started
Education Requirements
Growth Marketers typically have a bachelor's degree in Marketing, Business, or related field. Strong analytical skills and experience with data tools are essential. Many successful growth marketers are self-taught or come from technical backgrounds. Experience with experimentation and analytics is highly valued.
Best Majors
- Marketing
- Business Administration
- Data Analytics
- Statistics
Best Colleges for Those Majors
- Kellogg School (Northwestern)
- Wharton School (UPenn)
- Stanford GSB
- UC Berkeley
- University of Michigan
Related Scholarships
- Marketing Scholarships
- Digital Marketing Scholarships
- Business Analytics Scholarships