Advertising
Advertising professionals create and manage marketing campaigns across various media channels to promote products, services, or brands to target audiences.
Example Day-to-Day
Daily tasks include developing advertising strategies, creating ad campaigns, managing media buys, analyzing campaign performance, collaborating with creative teams, working with clients or internal stakeholders, optimizing ad spend, and staying current with advertising trends and platforms.
Scorecard
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How to Get Started
Education Requirements
Advertising professionals typically have a bachelor's degree in Advertising, Marketing, Communications, or related field. Strong creative and analytical skills are important. Many successful advertisers come from diverse backgrounds. Experience with advertising platforms and tools is highly valued.
Best Majors
- Advertising
- Marketing
- Communications
- Media Studies
Best Colleges for Those Majors
- University of Texas at Austin
- University of Illinois
- Syracuse University
- University of Georgia
- Michigan State University
Related Scholarships
- Advertising Scholarships
- Marketing Scholarships
- Communications Scholarships
- Media Scholarships